FIRST JO LOVES STORE OPENS

The first JO LOVES store is due to open on Friday 11th October at 42 Elizabeth Street, London, which just so happens oto be the same street that Jo Malone herself began her career over thirty years ago.

The JO LOVES store on Elizabeth Street will reveal the first JO LOVES Fragrance Brasserie Bar where you can order Fragrance Tapas and take in the Bath Colognes that are served before you in steaming hot tagines, warm Body Lotions and Creams are painted onto your skin and the JO LOVES Bath & Shower Gels are there to experience too.

Jo has also created the Flower Shop Collection to celebrate to opening of the store which includes No 42. The Flower Sho, A Shot of Fresh Sweet Peas, and A Shot of Muguet & Cedar.

Jo took time to reminisce in the light of her latest venture:

‘As a sixteen year old, I had my first job as a florist in Elizabeth Street. Still to this day, I remember the subtle scent of tuberose and lilies, freesia and roses, alongside crushed green stems on the floor and the smell of twine and brown paper. Thirty years later, life has unexpectedly taken me full circle and the first JO LOVES store is located on Elizabeth Street. It’s such a special place for me where fragrance, experience and creativity come to life’.

We can’t wait to pay a visit.

JO LOVES, 42 Elizabeth Street, London, SW1W 9NZ.