by Annie Vischer
Fresh from her Revenge performances and ongoing glossy-mag-gracing fashion shoots, Amber Valletta is looking radiant as ever and putting her eco-friendly efforts to glamorous use in the launch of two new collections for H&M. The Conscious Collection 2014 and Conscious Exclusive Collection 2014 will be available in stores from 10th April 2014. Amber Valletta has been officially confirmed as the face of the campaigns for each collection, and will soon be posing up a storm across billboards, double-decker buses and store windows in the run up to the range’s spring launch.
The new collections involve a collaboration with sustainable fashion front runner Ever Manifesto, which is set to work closely with H&M to ensure that the two collections are sustainable in design, manufacture and production.
The designs of the Conscious Collection and Conscious Exclusive Collection will sport a variety of boho, flamenco and folk influences, featuring intricate and dramatic detailing such as embellishment and embroidery. The sustainable and eco friendly materials used were the basis for each chosen design.
Of her involvement in H&M’s SS14 Conscious Collections, Amber Valletta said ‘It is wonderful to represent a company that matches my values, and exciting to be able to contribute in that way’ and described the clothes within both collections as ‘cool, fashionable, modern [and] contemporary’. Longing to get your hands on those key pieces already? Us too! Slightly too early to start queuing right?
‘We make things better and we look better’ said Amber of the new collections. We couldn’t agree more. Take a look at the video below for even more insight into what eco-friendly delights H&M have in store for us in April.