by Annie Vischer
Karlie Kloss is the latest beauty to join the L’Oreal girl gang. She steps into the L’Oreal ranks alongside the glossy-haired likes of Blake Lively, Zoe Saldana, Lara Stone and Kirsten Dunst.
She was first scouted by Teen Vogue in 2008 and has since been reflected in the lenses of some of the most elite and most respected photographers in the world. At the same time as storming runways and gracing magazine covers, Karlie has managed to study at the revered Harvard University. Oh and she has her own little brand. Karlie’s Kookies. She even famously skipped around backstage at fashion week selling them, a la street vendor.
Karlie says of her most recent venture as L’Oreal spokeswoman ‘I have always believed that you have to be confindent in yourself. Anything can happen if you really work at it. Never give up. This for me is what L’Oreal Paris does. This is why I am so proud to join this inspiring team’.
It seems the feeling is mutual. L’oreal Paris’ Brand Global President Cyril Chapuy says ‘On catwalks where she catches lights with such intensity, through brilliant studies or a hectic New-Yorker life, Karlie is definitely the perfect combination between grace and modernity, intelligence and hard work. L’Oreal Paris is all about inspiring women taking the best of their whole potential’.
That sort of talk is most timely with the #HeForShe campaign skyrocketing throughout social media. We can’t wait to see what else this inspirational woman is set to bring to the table.