by Annie Vischer

He’s tall (6ft 5″ in case you didn’t know), he’s handsome, he’s a DJ, oh and now he’s the face of Emporio Armani’s watch and eye wear collection. So a fairly average sort of guy really.
Ok Calvin Harris is pretty impressive. We’re used to seeing him sweating it up behind the decks at crowd-filled venues all over the world, but the Armani campaign shots photographed by Boo George cast him in a far more chiselled, brooding light. The cheeky shirtless behind-the-scenes shot helps things along too.

Calvin says ‘It’s incredible to be working with Mr Armani and his team at Emporio Armani. I feel an affinity to the brand ethos and have been a long time admirer of their designs’. Ok so it’s a fairly generic little comment, but the pictures do all the talking any way.
It’s good going to be counted amongst the likes of David Beckham, Victoria Beckham, Rihanna and Cristiano Rinaldo as past faces of Armani. The brand has a distinct taste for current and relevant personalities.