By Rosie Bettis
Last night Max Mara held a cocktail party in New York to celebrate the launch of the ‘A’ Bag and the SS16 accessories campaign with Amy Adams. The event was held at The Pool Room at The Four Seasons, New York, and guests included Harley Viera-Newton, Heather Marks and Giovanna Battaglia.
Amy Adams has taken on many roles, and becoming the face of MaxMara’s 2016 campaign is the newest to add to her collection. The ad includes photographs shot by Mario Sorrenti, where Amy poses looking elegant and classic with some of Max Mara’s biggest accessories for the season. Scoring a major fashion campaign is a big deal for an actress, since many of the big labels have opted for supermodels like Cara Delevingne and Kendall Jenner to be the face of their Fall/Autumn campaigns.
Amy has also been the face of ads for brands like Lacoste, and something tells us this fashion campaign for MaxMara won’t be her last.
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