This season Nike is launching a new campaign ‘Better For It‘ – and this time, from a slightly different and more exciting angle from of the usual TV ad campaigns.
They will be making a series of episodes under ‘A Nike Original Series’ which features Margot and Lily; two girls playing sisters on a quest. They both have a New Year’s Eve bet to challenge each other and push themselves completely out of their comfort zones. With a little humour thrown in there too; the series explores what teens these days might be up to in the ‘real’ world.
Throughout the next eight weeks; we will see episodes of the sisters who are a contrast of a fitness fanatic with an exercise-loather, and are both challenged to carry out some funny tasks. But in doing so, they discover new approaches to sport and exercise to maintain a healthy lifestyle..
Check out the trailer here:
The first 8 minute episode will air on Monday 1st February on www.Nike.com/Betterforit.
Follow and use the hashtag #BetterForIt to keep up to date with the campaign.
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