by Debbie Djordjevic
As always the Great British outdoors is the main inspiration behind Joules’ latest collection, but forget wellies and waterproofs for a moment, their latest offering is a 32-piece range of beautifully hand-crafted glasses frames for Vision Express. Joules are known for their quality and attention to detail, and these glasses prove to be no exception. They are all made to fit well and function perfectly, yet still include those little touches that Joules is renowned for, like spring inspired floral prints. There is a petite sizing option too so there’s something for everyone.
To compliment their new collection, there is an eight-piece sunglasses range for women too, featuring pale seaside colours which combined with nautical and floral prints brings in all that is brilliant about the UK seaside to our eyewear wardrobe.
Brand founder Tom Joule said ‘We’re extremely proud of the first Joules eyewear collection, launched exclusively with our friends at Vision Express. We’ve developed this range in response to customer demand and worked hard to make sure each frame is true to the Joules brand, reflecting our country heritage, sense of humour and fun with colour and prints’
Designed in a collaboration with eyewear experts Mondottica the Joules collection is launched exclusively with Vision Express (view the collection here) and is available now at selected stores nationwide.