Absolut Vodka have launched their most amazing, challenging and unique limited editions to date. Of the nearly 4 million, uniquely numbered, bottles produced no two are the same, meaning you will essentially have a piece of one-of-a-kind art with each Vodka bottle you purchase!
“ABSOLUT UNIQUE feels a bit ’mad scientist,’ a bit street art,” said Jonas Tåhlin, Vice President Global Marketing at The Absolut Company.“When the bottles first appeared on the conveyer belt, we cheered. By that point the production line looked more like an artist’s studio than a bottle factory. These are really striking bottles. Everyone will find a personal favourite.”
And producing bottle-art on such a mass scale proved a challenge as 38 different colours, 51 pattern types and a wholly re-engineered production process was required.
“It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up and complex coating, pattern and placement algorithms were programmed in to ensure that no two bottles would be alike.”
Check out the behind-the-scenes footage for more detail about the production of the Absolut limited editions,
The vibrant new ABSOLUTUNIQUE bottles go on sale in Harvey Nichols and Selfridges from 1st October 2012 at £21.50
Visit http://www.drinkspiration.com for ABSOLUT UNIQUE cocktail recipes.