Who doesn’t love a new beauty launch… right?
Ainsel London is a new beauty brand for “girls who love themselves as they are, who have the confidence to wear their own style, who embrace their individuality and exude tons of self-confidence.”
Ok so it’s definitely a brand that celebrates confidence and for the launch, they have created a capsule collection of 8 colours at £19.50 each.
Ainsel also has a collection of pins: lips, eyes and love pin. These are £12 each and all of the proceeds from this go to The Shine Project charity, which is an organisation that celebrated and champions confidence in young girls, building strength and inspiring them to believe that they are beautiful, valuable, lovable and most importantly, unique.