“If fragrance is a symbol of luxury, a modern scent should provide the ultimate status symbol: wellbeing. anatome’s fragrances are about self-gratification. And when you feel good, you’re much more seductive to the world around you,” says anatomé founder, Brendan Murdock.
Science has revealed the profound impact of scent on our brains. Scent molecules bind to olfactory receptors, igniting neural signals to our emotional centre. Fragrances can stir memories, evoke comfort, and ground our moods when formulated for wellbeing.
anatomē’s Exploration:
anatomē delves deep into aromachology, introducing a new perfume collection tailored to support wellbeing. The brand’s expertise lies in blending natural botanical oils based on their wellbeing benefits.
Empowering Individuals:
Drawing from over a decade of experience supporting athletes and performers, Brendan and Anastasia understand the transformative power of scent. Scent recognition heightens their sensory experiences, enhancing performance.
The Essence of Wellbeing:
The fragrances are designed to offer performance, assurance, and self-gratification, empowering individuals to feel anchored and seductive to the world around them.
Crafting the Collection:
The anatomē wellbeing parfums collection is formulated with carefully selected perfume extracts curated by Brendan Murdock and aromachologist Anastaisa Brozler, sourcing natural botanical essences, rich in the terpenes to support wellbeing.
The collection has focused on blending natural oils based on their wellbeing benefits to support. Science through aromachology and reveals how scent triggers our brains: molecules bind to olfactory receptors, swiftly igniting neural signals to the emotional centre. In these moments, the parfums help us perform, find focus or be still. These aromachology oils, when combined with expertise, create scent structures that can support us throughout the day. They awaken, enliven, and enhance our performance, focus, and overall wellbeing while releasing an extraordinary blend of scents.
While still delivering a unique perspective on the style and self-expression aspects of fragrance, this collection aims to make us feel more balanced, energised, and awake – a revolution of scents based on the shifting trends in wellbeing.
I can’t wait to sample these and let you know what I think of them and tell you which one I will be wearing this summer.
RRP Cost: £125 for 100ml / £28 for 10ml / available at anatomé, 16 Chiltern Street, London W1 and www.anatome.co