By Hannah Powling
Estée Lauder have announced their transformative new collection, launching in September, ‘New Dimension’.
This revolutionary collection is so powerful that Estée Lauder hope to empower women and change their perspective on how they see themselves completely. New Dimension works on every level of the skins surface, helping create both visible structure and volume. The science behind creating beautiful facial contours is to give skin density and definition that is characteristic of youthful skin – and using advanced Neuroscience Testing, this collection finds, flatters, and reflects the skins best features. Facial contours look more plumped and defined over time and makes women feel amazing.
New Dimension gives a whole new angle on beauty and a transformation on women’s self-confidence.
Eva Mendes was rightfully chosen as the face for this lovely campaign, as an actress, business woman, and now a mother – at the age of 41 – she looks damn good! We love how real Eva is, and will appear in digital, TV and print advertising campaigns.
The products of this New Dimension collection include;
Shape + Fill expert Serum: a powerful and concentrated formula that helps define the look of contours and to help lift the look of cheeks and jawline. – This is the product we are our first week into trying at Beauty and the Dirt- we will keep you updated on our verdict!
Shape + Sculpt Face Kit: an all-in-one contouring duo that instantly creates an ideal facial framework, with two expertly co-ordinted cream shades. These two neutral tones make contouring easy and mistake-proof. We saw this product in action too, and it looked subtle but effective, and blended in flawlessly.
Shape + Sculpt Eye Kit: an eye contour kit that helps create the ideal eye shape and appearance.
Expert Liquid Tape: a precision-accurate treatment that targets and helps give a tighter feel to key facial contours. This treatment over time helps give a more sculpted and lifted look around the eyes.
Global Brand President of Estée Lauder says “Eva understands the power of transformation that is at the heart of our new approach to beauty. Eva’s warmth and approachability will help us share this incredible story with women around the world.” Eva said of the collaboration, “Since my teenage years, I have always admired Estée Lauder, the woman and the brands. .. I’m excited to represent New Dimension skincare because I can relate personally to what it stands for – the power we have as women to take control and transform our own beauty.”
New Dimension Collection will be available at Estée Lauder counters nationwide and the Estee lauder website from 1st September 2015.
Keep an eye out for updates on products and upcoming tutorials on how to use the contouring kits…!
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