by Annie Vischer
Nexxus New York Salon Care is a renowned brand stateside. The range is based around a system of products infused with concentrated 100% pure elastin protein. Sounds fairly out of this world right? In other words, the aim of the Nexxus game is to rebuild, restore and nourish hair. The result? Hair that’s healthy, balanced and without pesky product build-up. The dream.
And would you know it, this wonder-brand is launching right here in the UK. You’ll be able to buy the products exclusively at Selfridges Oxford Street and Selfridges.com.
To celebrate their hope across to blighty, Nexxus are flying their leading hair care talent, Kevin Mancuso (Nexxus Global Hair Creative Director) out to impart is hair wisdom at a state of the art pop-up station in Oxford Street’s Selfridges. Joining him will be hair stylist Halley Brisker.
Customers who walk in or pre-book hair consultations with Kevin or halley will receive a bespoke hair service starting with time at their flashy interactive mirror, which helps diagnose hair’s condition, defining texture and density. The Nexxus journey of restoration then brings you to the product systems where stylists will put together your bespoke diagnostic summary, hair advice and tailored product prescription.
And there’s some hair swishing fun to be had too. Introducing the #NexxusNYHair booth. Here customers can film a moving portrait of their ‘fluid’ hair, and share it via Instagram, Twitter, Facebook, the lot. It’s well worth a visit, whether it’s mid-shopping trip, or to rev up your lunch break.
Pre-book your hair consultation at the Nexxus Beautiful Fluidity pop up on
0207 318 3647.
Nexxus New York Salon Care is available exclusively in Selfridges from March 19th 2015. National roll out, June 2015.