by Chrissy Iley
Proto-Col The Lift (£29.95) calls itself no-tox; the serum that gives lift without the toxicity of botox. I was very excited to receive this new collagen technology. Who does not want to be lifted without being paralyzed by the very invasive botox needle?
This serum promised a serum that tightens skin and relaxes the muscles to temporarily reduce the appearance of fine lines and wrinkles. You apply it in the morning to cleansed, dry skin.
It is a very lightweight serum and it goes on nicely. You are advised to use a very small amount in circular movements on the areas of the face that need lifting and lines and wrinkles. It goes on and you feel it tingle. You wait for it to set while you have a slight sensation that your face is being stretched and put in place. The setting bit is the best part. You feel it tingle – as if it is in action and working hard. After five minutes you apply your normal moisturiser.
I am not sure of its lasting or its accumulative effect but it is fun in a flash beauty sort of way- a little pick me up for a night out. The key ingredients are cova B trox, which is a complex of active marine magnesium and algae extract. This encourages muscle fibres to relax, minimising the appearance of wrinkles.
Seaweed is in the mix. It provides essential vitamins and antioxidants. It also helps boost the moisture content of the skin. It contains plant-derived collagen for plumping and firming. It also includes the obvious hero ingredient, hyaluronic acid, which is capable of holding 6000 times of its own weight in water, so it delivers intense hydration to the skin.
It also boasts guava kiwis, which are filled with vitamin C which helps boost the skin`s own collagen production. Coral seaweed helps to brighten and soften the skin – so overall, a whole load of active ingredients getting to work at once.