Benefit Cosmetics are true believers of what makes a woman beautiful comes from within. Feeling good from the inside is the best cosmetic out there – and that’s what Bold Is Beautiful is all about.
For the second year running, Benefit are dedicating May to their annual charity campaign Bold is Beautiful. This event really promotes “empowering big dreams and bold moves”‘ and the money raised goes to Look Good Feel Better which helps women and teenagers combat visual side effects from cancer, as well as Refuge which helps women and children escape domestic violence.
How do we get involved? Well, you can either make a straight donation online, book in their popular brow wax and come out looking fab at the same time (we like this option) or join the Benefit ladies in London and take part in their march. Every penny made will be donated to these two charities.
Participators on 8th of May, hosted by Denise Van Outen, are invited to walk 4.5 miles starting and finishing in Cavendish Square. Walkers get to enjoy some of London’s most famous spots through Piccadilly Square, Trafalgar Square, and along River Thames.
In true Benefit style, throughout the walk women and girls can stop at different checkpoints and receive fun beauty touch-ups to skin, lips, eyes, and eyebrows along the way. There will also been other goodies, activities, entertainment and plenty of photo opportunities. What would be a Benefit walk without makeup anyway?
Registration for the walk opens at 10:00 am and the march starts in two waves at 11:00 and 11:45 . You can sign up here.
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