Benefit Cosmetics is giving away a free mini mascara (worth £10.50), when you have a brow wax this May in support of the global philanthropy programme, Bold is Beautiful.
All profits from brow treatments will be donated to two incredible charities; Look Good Feel Better and Refuge for the annual campaign. Book in for a Benefit brow wax between the 28th April and 27th May to take advantage of the offer.
The pop-up shops will be packed with all-pink items donated by brands including Missguided, Vivienne Westwood, Skinny Dip and Agent Provocateur. This year you can make it an immersive experience and share all your pics while you are browsing in a series of mini-instillations inside a mirrored cube.
Guests will have the opportunity to feel good and contribute to the vital impact the two charities have on the lives of women and girls. After shopping, a team of experts will be on hand to offer brow treatments and a complimentary fun size Benefit mascara worth £10.50 with every brow wax.
With one hundred percent of every sale* and donation going to the charities, it is the perfect opportunity to load-up a shopping basket, all for a good cause!
Benefit Cosmetics’ Head of Brand Activation, Kyra White, explains the brand’s commitment to spreading the feel-good approach to beauty well beyond its boutiques and counters: “Within the five years since Bold Is Beautiful first launched, we have raised more than 11 Million USD globally. This effort has enabled numerous charities around the world to continue doing the incredible work in supporting and empowering women. This May, brow waxing takes on a whole new meaning – so join the movement and see how your contribution can impact women and girls lives everywhere.”
To donate directly to the charities or for more information visit: www.boldisbeautiful.com/uk
CARDIFF: 25th – 27th May
11 St David’s Way,
St Davids Shopping Centre,
(Entrance opposite John Lewis)