By Alexandra Quilici
With the news that Beyoncé is releasing a new fashionable fitness collection, sportswear is a now certified fashion statement to express yourself while working out. While it is common for celebs to attach themselves to a brand and look pretty for the camera, many are becoming much more involved in the process and creating pieces themselves. Beyoncé is following in the footsteps of many who have committed themselves to designing fashionable lines that make women both look and feel great.
Kate Hudson has always been committed to a fit bod, with her healthy diet and the sportswear company she co-founded called Fabletics. She is not just lending her name to the brand, she helps design the products which she describes as an affordable, personalized outfits that help reach women to a wider scope.
Another blonde bombshell, Carrie Underwood, has showcased another talent other than singing with her sports wear line CALIA where she prides herself on designs that have a flexible waistband, washable cashmere, and both fashionable and functionable.
Former Dancing With the Stars host, Brooke Burke-Charvet launched in collaboration with fashion designer Danny Guez the brand Caelum exclusively sold online. Designed for the modern woman, the outfits are sleek and perfect not just for workouts but on the go lifestyle as well.
Sportswear is having almost a revolution of sorts, it is possible to look cute before, during, and after a workout. Also, since the clothes are just as cute as they are functional, they are great for just hanging around too. Nowadays, we aren’t just limited to the biggest brands on the market, many other options are available and celebrity brands are just a few of the emerging products.