By Chrissy Iley
My hairdresser calls it Joseph. Colour Wow calls it Dream Coat and it’s a humidity proofer which means that when it rains or is damp your hair doesn’t frizz up or go static. And there’s a reason why it’s sold out all over the world. It’s genius. Created in the laboratories of the hair guru Gail Federici it is THE most transformative hair treatment since Frizz Ease in the eighties.
If you’ve had coloured hair like everybody has at some point, colour chemicals leave the hair porous and more vulnerable to humidity. Moisture gets in, hair puffs out like a judges wig. I remember saying to hairstylists I think I’ve always had porous hair. That’s possibly because I’ve coloured my hair since I was fourteen. Dream Coat is created by cutting-edge technology. It covers each hair strand with an invisible waterproofing cloak.
See the video and you see moisture drops sailing down the hair instead of seeping into it. It’s on the Colour Wow website. It lasts for 2-3 shampoos and its beauty is it doesn’t weigh your hair down or make it greasy. It seals hair strand by strand so it looks not just silky but bouncy, thicker.
It’s been called a supernatural sealant and it’s already the winner of several 2017 beauty awards. It’s THE product. Do not be without it.
It’s the best £22 you’ll ever spend.