By Hannah Powling
Christian Dior is set to officially announce some news after their couture show in July, that Maria Grazia Chiuri is joining the French fashion house. Chiuri is coming from Italy’s Valentino and will be taking on one of the most important jobs at Dior as Creative Head. The designer will be filling the shoes of Raf Simons, who departed from his role last October.
She will be the first woman creative director in the company throughout its 70-year history, making somewhat of a mark in the history of the brand. Chiuri is known for helping to turn Valentino into one of the most profitable luxury brands with the help of her partner Pier Paolo Piccioli, with their expert creative leadership.
It is suggested perhaps Maria Grazia Chiuri may bring a more romantic and fairytale-like aesthetic back to Dior, a style in which Valentino is known and loved for.
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