We are very excited to hear Coty have announced Dree Hemingway as the face of the new Chloé fragrance advertising campaign. She follows in the footsteps of Anja Rubik and Suvi Koponen who have worked with the Chloé fragrance before. Hemingway has previously been the face of Gianfranco Ferré and walked the catwalks for Calvin Klein and Topshop.
“She completely embodies the Chloé girl’s spirit and attitude. Her radiant beauty and personality express everything I wanted to convey with the fragrance. It is her incredible ability to be elegant, nonchalant and spontaneous all at once that is both modern and charming”, notes Clare Waight Keller, Chloé’s creative director.
“I am very honored to be the new face of Chloé. It is a brand that has been part of my life for a long time; it brings up a lot of memories for me. I am looking forward to continuing my story with Chloé into the world of fragrance“, says Dree Hemingway.
She also stared in the music video to ‘I Always Knew’ by The Vaccines, which you can see below.