ELLE UK will be breaking new ground this July, by featuring David Beckham as their first ever solo male cover star. Said to be a ‘nod to the Olympic Games by featuring a global icon famous for both his style and athletic prowess’, we’re pretty sure that no excuses were needed to feature the oh-so-handsome DB!
ELLE’s Editor-in-Chief Lorraine Candy has said:
‘David Beckham is a national hero, so we saw an opportunity to shoot a celebratory cover to support an historical and patriotic year. He is an icon and ELLE is known for featuring icons on its cover. This is a first for us on the newsstand and I believe he is loved by men and women alike. Anyway, who doesn’t want to see a picture of one of the world’s most handsome men on the front cover of a magazine? It will be a collector’s issue.’
We’re wondering whether ELLE UK might take a similarly ‘mildly sexual’ (as described by the Advertising Standards Agency) direction as was seen in the recent David Beckham for H&M Bodywear campaign. Although garnering a handful of Watchdog complaints, it certainly brought a smile to our faces.
Bring on July.