Ella Eyre is the new face for Emporio Armani Fragrance: Diamonds Violet – launching today.
Emporio Armani introduces the irresistible Diamonds Violet Fragrance – the most colourful Diamonds yet.
Diamonds Violet is the newest member of the “it” girl collection joining the original Diamond Eau de Parfum and Diamonds Rose in a sparkling tribute to the dazzling stones. Magical diamonds, cherished and envied, for a sparkling young woman.
British singer Ella Eyre is the new face of the latest fragrance from the Emporio Armani Diamonds fragrance range. A big deal too – considering Beyonce was the face for the original Diamonds Fragrance. Speaking about her experience as a new face within the Armani family she said, “I am beyond excited to be part of the Armani world and it is such an honour to be working with Emporio Armani fragrance on the forthcoming Diamonds campaign.”
Ella was picked directly by Giorgio Armani himself; “With her individual style and personality, she perfectly embodies the creative and musical spirit of Emporio Armani Diamonds fragrance.”
Diamonds Violet is both naughty and nice. A delectable, Floriental Fruity-Gourmand, fusing together sweet flirtatious fun, including roses with the delightful preciousness of pure violet diamonds. Then there’s a burst of juicy freshness exploding in top notes of exotic passion fruit, litchi and ripe raspberry. The ultra-feminine rose essence and a delicate lily-of-the-valley comes through to reveal the unexpected candy crunch of a praline, drizzled with sensual vanilla notes and patchouli.
The TV campaign was filmed this February in Shoreditch, London. The sound bed for the TV campaign is Ella’s latest single “Together” taken from her debut album Feline out in August. Have a look at the video here;
LAUNCHING TODAY 24TH JUNE
Price: £30 for 30ml
www.armanibeauty.co.uk
#Armanidiamonds
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