By Katrina Deisler
Think pink: October is breast cancer awareness month and Estée Lauder Companies is contributing to the fight for the cure with a limited edition beauty box.
Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) has teamed up with eight top companies to create the box— available for purchase on brand websites from 3 October. The contents are valued at £66, but is selling for only £20. £12 of each sale will be donated directly to the Breast Cancer Research Foundation, the world’s largest private funder of breast cancer research that has been involved in breakthroughs in cancer prevention, treatment, diagnosis and treatment.
The BCA has already has contributed 50 million to the fight, but there is still more work to be done. This year’s campaign will focus on the power of solidarity, encouraging people to “take action together to defeat breast cancer.” The company encourages you to share your support at @BCACampaign and #BCAStrength.
What’s inside:
Estée Lauder, Advanced NightRepair: Reduces visible signs of aging. Use nightly before moisturizer.
EstéeÉ Lauder, Sumptuous Knockout Mascara: Fans, lifts, and defines lashes.
Clinique, Moisture Surge: Helps skin look dewy, plumped and glowing. Pop on over makeup for a midday refresh.
Clinique, Take the Day Off: Dissolves even the most difficult makeup, taking the hassle out of your nightly beauty ritual.
Origins, Drink Up Intensive Mask: Quenches dry skin with avocado and apricot kernels. Apply twice a week, leave on overnight.
Aveda, Hand Relief: Soothes dry hands, leaving them noticeably smoother and softer
Bumble and bumble, Thickening Hairspray: Gives fine, limp hair a boost. Spritz on, then style as usual for luscious locks. Tame fly-aways with light all-over hold.
Smashbox, Photo Finish: Prime your face before makeup to smooth skin and blur flaws.
Learn more at bcacampaign.com