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WOOL WEEK 2016, 10TH-16TH OCT
October 10, 2016
Taking place from the 10th – 16th, Wool Week will celebrate everything woolly with a week of activities in London.
To celebrate, this year, there are a range of exciting activities taking place this year.
This year’s Wool Week highlights include:
Wool BnB: Living With Wool
To mark the celebrations, The Campaign for Woolwill be opening the first ever ‘Wool BnB’, where everything from interiors to fashion will be made of Wool.
The BnB, located in London, will be welcoming guests to a cosy sitting room and snug entirely decorated with wool products. Bedrooms will be fully equipped with luxury wool filled mattresses, pillows, duvets, cosy blankets and nightwear, bringing to the forefront the benefits of wool in aiding a good night’s sleep. The Campaign for Wool brand partners will kitout the whole house including a wool-kin wardrobe showcasing iconic wool pieces from prestigious brands across luxury, fashion, interiors and craft.Under one roof, The Campaign for Wool will demonstrate how living with wool can be beneficial from head to toe, ceiling to floor and everything in between.
The‘Wool BnB: Living with wool’, will launch officially for ‘Wool Week’, during which media and consumers are invited to visit the BnBto learn more about wool as a fibre and take part in workshop evenings, interactive talks, film screenings and styling sessions. Woolly overnight stays will be available exclusively following Wool Week. Lucky consumers will be offered a once in a lifetime opportunity to experience living with wool first hand.
Design Centre, Chelsea Harbour: ‘Baaatique’ Hotel
Design Centre, Chelsea Harbour, Europe’s leading design destination, will partner with The Campaign for Wool. Showcasing wool from some of the most prestigious names in the interior design industry, the ‘Baaatique’ Hotel installation will be specially commissioned for the event. Part of a wider trend in hospitality design to create more multi-functional spaces, it is a witty take on work, rest and play. Redefining luxury in hotel interiors, visitors can delight in the beauty, quality and comfort of wool fabrics and carpets in the Meet Me in the Baaa Bar and the Not Counting Sheep bedroom.
Alex James: Slowing Down Fast Fashion
A new and exciting documentary, Slowing Down Fast Fashion, presented by Alex James, will be screened during Wool Week, at The Campaign for Wool BnB. Revealing the issues relating to global fashion production, Alex takes a deeper look into the world of fibres and assesses the benefits and issues relating to biodegradability, landfill and safety. The film is now available to download on Amazon Prime.
For more details please visit www.campaignforwool.org
