by Annie Vischer
Fashion alert, fashion alert! It has been announced that Beyonce will launch an activewear label with Topshop. Oh yes, it’s big. The range will include clothing, footwear and accessories for dance and fitness.
According to reports the 50/50 partnership between Beyonce and Topshop as been named as Parkwood Topshop Athletic Ltd, though the collection itself is thus far lacking a name.
Beyonce says of her latest venture ‘I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership’.
Sir Philip Green has made an effort to clarify that this new direction is not a collaboration of the likes of many that have gone before, but a partnership that is set to continue in the street fashion and activewear vein.
We can’t wait to see what’s in store. Literally.