by Annie Vischer
At the Billboard Music Awards this weekend in Las Vegas, Olivier Rousteing confirmed that he is designing a Balmain collection for H&M. This is big. He announced the news flanked by supermodel duo Jourdan Dunn and Kendall Jenner, both wearing pieces from the collection. If their look’s anything to go by, we can’t wait for what’s to come.
Of his latest venture Olivier Rousteing has said ‘I want to talk to my generation – this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBALMAINNATION: a movement of togetherness, fuelled on a hashtag. The collaboration felt exremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it’.
That’s one fashion forward statement! Stay tuned for more on the upcoming collection, which will hit stores on the 5th November. If the flurry surrounding the Alexander Wang collection was anything to go by, you’re going to have to prepare yourself.