French Connection is garnering attention, yet again, thanks to their latest ad campaign shot by renowned photographer Rankin.
In a bid to showcase the creativity and humour that French Connection bring to the fashion market, the black and white images show the models naked, aside from inkily sketched pieces from the AW13 collection.
To create the images for ‘From Sketch to Store,’ Rankin photographed models naked before the images were printed, and the clothing designs sketched on to the nudes by illustrator Jo Bird.
At first glance models appeared clothed, but take a closer look and you get a cheeky hint of what’s really underneath.
