As the new face of Yves Saint Laurent’s iconic scent, La Nuit de L’Homme, Garrett Hedlund is giving Brad Pitt a run for his money. The American actor who rose to fame alongside Pitt in the silver screen epic, Troy, and most recently featured in the critically-acclaimed, On The Road, a film adaptation of Jack Kerouac’s 1957 novel of the same name, has been chosen by the French fragrance and beauty house, as the latest ambassador.
Described by International General Manager of YSL Beauté, Stephan Bezy as embodying the brand’s expression of “a unique style between elegance and freedom, sophistication and daring,” the rising star brings both talent and classic good looks to the brand.
Bezy went on to say, “The brand embodies the spirit of a very strong and virile man, who also assumes his great sensitivity. Garrett Hedlund expresses this duality to perfection. He has also taken on some real cinematic challenges which show a man with a strong personality fully assuming his choices and convictions.”
And if the released campaign shot is anything to go by, we’re pretty sure Hedlund will have no trouble competing with the likes of fellow actors turned fragrance-faces Brad Pitt for Chanel, Ryan Reynolds for Hugo Boss and Robert Pattinson for Dior ( to name just a few of our favourites!).