Ask any beauty aficionado and they’ll tell you that the one thing missing in the UK’s beauty-sphere is a Sephora-esque standalone beauty boutique. Whilst there’s no doubt that department store beauty halls are great, sometimes battling the saturday shoppers doesn’t aid the quest for a bit of pampering or beauty browsing.
It seems that Harvey Nichols have answered our beauty-prayers, announcing plans for a revolutionary new concept store.
The Beauty Bazaar, Harvey Nichols, as it will be called, is set to be a revolutionary one-stop-shop where you can browse both classic and niche brands, indulge in treatments and more hard-core medi-spa services. Although there are plans to open a number of stores in the UK, the first – scheduled to open late Autumn – will be based in the north of England, at the heart of Liverpool’s fashion hub; the Liverpool ONE shopping centre.
Harvey Nichols Group Concessions and Beauty Director, Daniela Rinaldi, who is leading the development of Beauty Bazaar said,
“Beauty Bazaar, Harvey Nichols is no ordinary destination. The concept has been entirely built upon glamour and sophistication; it will be an environment that inspires, with an overwhelming breadth of products and services to stimulate the senses. It will allow you to be you and help define what beauty means to you.”
The First Floor of the store will be dedicated to beauty treatments, including Mark Wooley’s Electric Hair Lounge, a Blink Brow Bar plus Lash and Nail bars. It will also be home to a number of spa-style beauty brands including Harvey Nichols Beyond Beauty, Carita, ESPA and The Organic Pharmacy.
The Second Floor of the Beauty Bazaar will offer a slightly more discreet – as well as high-tech and intensive – range of treatments, all services by a dedicated express lift for added privacy. Botox and body contouring, teeth whitening and permanent make up will all be available at the Beyond MediSpa, not forgetting the STRIP waxing salon and spray tan areas.
Hoping to transform the beauty landscape. Beauty Bazaar, Harvey Nichols is set to redefine how we shop for skincare, haircare and cosmetics, as well as the way we indulge in treatments and pampering sessions.
Sephora eat your heart out!
For more info check out #BeautyBazaarHN