As of Friday, that 3-minute delay for your Northern Line train may not seem like such an issue, now that the British Fashion Council will be broadcasting an interactive stream of exclusive, high fashion content to select London Underground stations.
Each #FashionFriday, as the initiative will be known, a video loop playing at CBS video boards on underground platforms will offer a weekly update covering Breaking News, Exclusive Interview, Trends and Events in the fashion world, with categories changing each week.
This Friday’s edition, in keeping with London Fashion Week, will premiere an exclusive short film by British shoe designer Nicholas Kirkwood, created especially to celebrate the launch of this season.
Meanwhile, in a bid from the British Fashion Council to broaden the conversational scope beyond industry insiders, commuters are encouraged to discuss fashion stories using the #FashionFriday.