With less than 50 days to go, the Olympics are getting closer and closer and everyone is celebration mode. H&M is opening up two pop-up stores dedicated to sportswear this July, in dedication to the London 2012 Olympics.
The first- pop-up boutique will be located in Covent Garden and open for 10 weeks starting 6th July, whilst the second will be based at Westfield Stratford next to the Olympics Park.
“It’s a nice surprise for our customers and a new twist on the H&M business concept of fashion and quality at the best price.” H&M UK and Ireland country manager Manus Olsson told Retail Week.
Both of the shops will be selling a limited edition range of clothing in patriotic red, white and blue.
Stop by one of the pop-up boutiques in July to stock up on your patriotic clothing in celebration of the Olympics!