That Jen co-owns a haircare brand is no real surprise given that her covetable glossy locks grace most need-it-want-it haircare galleries. Speaking about her stake in the Living Proof range, the face of the brand Jennifer said, “it feels good to go behind the scenes, and if it feels good, why not go for it?”
We’ve long been devotees to Living Proof (particularly their No Frizz line which works cumulatively to build up resistance against humidity and fluff-inducing factors) and now, the actress is flexing her creative muscles by launching short videos to promote the latest products from the brand.
The new weightless Flex Hairspray, can be used on both wet and dry hair and is said to be one of Jen’s hero products and so here she joins her hair stylist, Chris Macmillan for ‘the science bit’.
Though we’ve yet to spritz for ourselves but seriously, if anyone can sell us haircare, it’s Jennifer Aniston.