Jo Malone has announced a Two-Year Global Partnership with UNICEF, the world’s leading organisation for children, to protect and promote mental health and wellbeing for children, young people and caregivers around the world.
The partnership marks the start of a new relationship between Jo Malone London and UNICEF, after the COVID-19 pandemic exacerbated concerns about the mental health of a generation of children. It also forms a core pillar of the brand’s long commitment to shining a light on mental health.
‘We have worked to protect mental health and wellbeing for over a decade; raising awareness, providing support and stamping out stigmas by proudly supporting inspirational charities. Our partnership with UNICEF is a milestone in our investment in mental health. By intervening early to support children and caregivers, we hope to break the cycle of poor mental health that affects so many; helping to create a brighter tomorrow.’
Jo Dancey, Senior Vice President, Global General Manager, Jo Malone London
Jo Malone London is committed to donating $4.5 million towards UNICEF’s mental health work by 2025. This includes an initial $1 million donation, announced in October 2022 when Jo Malone London joined the UNICEF-led Global Coalition for Youth Mental Health, alongside Spotify, Zurich Insurance Group and Zurich Foundation. The further $3.5million will be raised through sales of the brand’s Charity Candle collection, consumer checkout donations and employee fundraising activities as part of the new two-year partnership.
This is a wonderful way for a luxury brand to support an important charity, we all love their beautiful candles and this way we are donating each time we are treating ourselves or gifting a friend, well done Jo Malone.