The hope of a warm Summer in the garden signals a new limited-edition collection from Jo Malone London, inspired by nostalgic scenes and marmalade dreams. You’ll notice before even a sniff of these vibrant scents the gorgeous new bottle designs which have been created exclusively for this collection, inspired by the shape and detailing seen on vintage marmalade jars.
Natural fruit extracts were created specially for The Marmalade Collection by one of the UK’s leading soft fruit processors in Blairgowrie, Scotland. Usually used in the food industry, fruits and berries from local growers are steam distilled into draughts that are added directly to the fragrance. These extracts help to capture the true vibrancy of tart rhubarb and juicy blackberry.
“Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime.” Celine Roux, Global Head of Fragrance
I love the smell of the Tangy Rhubarb on my skin, it transports you to summer instantly, warm days spent in a sunny back garden with the family. Pure nostalgia and dreaming of delicious rhubarb crumble in the oven. The four new limited edition fragrances are hard to pick a favourite from, all of them smell lovely, take your pick from the below or treat yourself to a set, you know how fab they look in your bathroom.
Tangy Rhubarb
The unmistakable tang of unruly rhubarb plucked from the overgrown garden. Its bright and striking stems fill the bustling kitchen. Rhubarb brings a characterful heart to this eccentric fragrance, complemented by zesty orange and an elegant note of cedarwood.
Rose Blush
Delicate rose petals suspended in a delectable jelly. The charm of these blushing pink petals inspires a prized preserve. Vibrant basil and a juicy note of lychee add a modern twist to this pretty floral scent, cocooned in the comforting embrace of white musk.
Orange Peel
Marmalade making, a most British of traditions. Orange peel simmers on the stove, its zesty aroma and bitter bite tantalising the senses. Warm woods are blended with orange to create a refined, golden fragrance. Quirky natural rhubarb adds an enticing appeal to this fresh take on the classic marmalade.
Elderflower Cordial
Capturing the scent of delicate elderflower buds harvested from the hedgerows on a cloudless morning. The soft, powdery appeal of these tiny white flowers inspire a very British recipe. Complemented by notes of hawthorn and tart, summer-green gooseberries
Jo Malone London has launched at Fortnum & Mason as a retail partner, where the Marmalade Collection will be available from 3rd May. The store and its extensive offering of preserves was an important inspiration for Celine and the master perfumers during the development of the collection.
The full collection
Tangy Rhubarb 30ml Cologne £55/€62
Rose Blush 30ml Cologne £55/€62
Orange Peel 30ml Cologne £55/€62
Elderflower Cordial 30ml Cologne £55/€62
Blackberry & Bay 30ml Cologne £55/€62