Kaiser Karl has embarked on yet another collaboration, this time with eco-friendly Brazilian footwear brand Melissa, known for its colourful plastic jelly shoes. Melissa has already enjoyed successful collaborations in the past with Vivienne Westwood, Jason Wu, Gareth Pugh, Liberty London, Pedro Laurenco and Victoria’s Secret model Alessandra Ambrosio.
“In one of the most exciting collaborations the company has seen, Karl Lagerfeld the most iconic designers of the 21st Century, has extended his fashion reign into our world of MELISSA,” said Paulo Pedó, the CEO fof Melissa. “Karl’s design talent synonymous with couture has been translated into footwear, bridging the gap between high-end and commercial, extending our customer base and making his name accessible for all”.
The brand is a true innovator when it comes to eco-friendly shoes, using recycled plastic for 25 years, making shoes with a “zero waste ethos” by recycling 99.9 per cent of factory water and waste as well as overstocked shoes. To top it off Melissa footwear is cutely bubblegum-scented footwear, making the brand truly unique.
Karl seems to share the excitement for the partnership, as CEO of Lagerfeld Pier Paolo Righi says, “We are very excited about the partnership with Melissa who have been great in translating Karl’s inspirations and designs into truly ironic fun fashion products that many women in the world will happily wear”.
Karl Lagerfeld will design for Melissa for four seasons, with the first capsule collection consisting of four different autumn/winter 2013-14 styles, will being unveiled next March.