Kate Moss, unsurprisingly, attracts a whole host of brands, all of whom want a piece of the Kate Moss Midas Touch – here’s looking at you Topshop, St. Tropez, Rimmel, Longchamp, need I go on? The supermodel has now put her creative flair to more technical use as it is been confirmed that Kate has designed a technology-focussed accessories collection in collaboration with The Carphone Warehouse.
Yes, Kate Moss goes does techy, with a line – christened “fashion tech” – aimed at women and set to feature on-trend accessories for smartphones and tablets. Moss, who noted that she was very involved in the design process and wanted it to reflect her personal style, noted “My phone’s as much a part of my look as my bag or shoes, and yet there’s so little choice out there.” We couldn’t agree more as we’re always in pursuit of the perfect phone case (considering our phones are in our hands approximately 80% of the day) to make a statement.
Julian Diment, marketing director at Carphone Warehouse explained, “Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries.”
The Kate Moss Accessories Collection will launch this summer and will be available to buy in all Carphone Warehouse stores nationwide, as well as online at carphonewarehouse.com.