By Vesi Maslenishka
We’ll be seeing a lot of this lady in the next few weeks – she makes a grand appearance in upcoming comedy, Absolutely Fabulous and has been dominating the modelling world for years. Can you guess who we’re talking about yet?…. yes, Kate Moss of course.
The British supermodel will now also be the face of Adidas. In their attempt to revive their Gazelle trainer, they’ve chosen Moss to help with the relaunch in the hope that it will gain the same cult following as the Stan Smith – the trainer that blew up in 2011 when Céline’s Phoebe Philo stepped onto the catwalk in a pair.
Now you might think this is an all dancing, all singing brand new shiny campaign they’ve shot with the supermodel, but it’s not. The sports company have dug deep into their archives and have chosen an image of Kate Moss wearing the shoes back in 1993, which they’ve revamped and modernised to turn this photo into a video for the campaign – with the help of Instagram-famous digital artist Doug Abraham.
“Like the Gazelle, Kate Moss is just as relevant in 2016 as she was back in the 1990s, which is why the image works so well. Kate told me earlier this year that when it comes to trainers she has always been an ‘Adidas girl’, so there was an affinity and an existing synergy there,” said Gary Aspden, an Adidas brand consultant.
You can watch the full campaign here:
The Adidas Originals Gazelle trainer is available now from £40 at adidas.co.uk.
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