By Alyssa Boddicker
If you haven’t seen the adverts everywhere recently, Kate Spade New York is opening a store this Friday on Regent Street. Only it’s fourth store in all of the UK after three successful pop-ups turned permanent, Kate Spade finally made its way to Mayfair. The Regent Street location is the brand’s largest store in the UK to date, and made plenty of British adaptations to make the locals feel welcome. Art installations with altered Spade slogans such as “ta-da! bob’s your uncle.” and “she eats takeaway on fine china”, as well as a glowing “Cheerio” sign at the exit.
Another distinctly London addition is the new face of the UK Kate Spade campaigns, London native Jourdan Dunn. Dunn rocking the brand’s famous colors and stripes and is pulling it off only like a London girl could. As for what’s being sold in the store itself, expect plenty of bright handbags, slogan home wear items, and cheerful fashions that are just perfect for spring.
Deborah Lloyd, Kate Spade’s Creative Director as well as a tried and true Brit, shared why Kate Spade New York is perfect for the London girl. “Brits have a sense of humour in the way we approach fashion, which I innately understand, being one myself. I’ve integrated this into the product offering through conversation starting novelty bags, and elements of surprise and delight in stores. I think everyone could use a little of this optimism – in fashion and beyond.”
Although we’re sure Kate Spade’s tongue and cheek slogans will be a hit with the Brits, we’re interested to see if Spade’s mantra “Live Colorfully” will be taken in full by the typical grey and black clad Londoners.
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