By Hannah Powling
Estee Lauder‘s latest film ad featuring supermodel Kendall Jenner has been released in anticipation of the launch of their brand new addition – Double Wear To Go Liquid Compact.
The video seems to be a little hint on pop culture and technology; as the ad sees her hosting a party in a luxury apartment, excitedly jumping up to answer the door to guests only to then sit back on the couch and focus solely on their iPhones in silence…like zombies.
The inevitable happens, and their precious devices run out of battery… but what saves the party? The beauty brand’s new Double Wear To Go Liquid Compact of course!
At the flip of a compact, Kendall awakens the party in full swing and she does look picture perfect, with her bold brows, smoky eyes, nude lips and flawless complexion.
Long wear now goes long distance – at the push of a button. Estee Lauder Double Wear foundation fans will be excited about this one; taking practicality to a whole new level.
This innovative new approach to compact foundation has once again evolved; featuring a sponge, mirror and custom push-button release for your choice in coverage. Keep this one in your bag for the easiest touch-up ever.
Check out the video here;
New Double Wear To Go will be available in the UK from October.
–