By Alyssa Boddicker
How did the pale, slightly awkward tomboy from Twilight become the muse for two major fashion labels? Maybe it’s her selective eye on what roles she plays on and off the screen? Or perhaps just good branding of her tom boy image that these fashion houses came knocking on her door. Whatever the road to get KStew to be the face of both Chanel and Balenciaga, we continue to be thoroughly impressed at the evolving image of Kristen Stewart.
Self-proclaimed tom boy Kristen Stewart has snagged some of the top fashion houses over the past 3 years. First was in 2013, when she caught the eye of Balenciaga as the face of their fragrance, Florabotanica. Next she climbed up the fashion house ladder when she was ‘discovered’ by Uncle Karl. Of course she had already been known for her acting chops, but Karl was the first to see her as a fashion inspiration. Karl Lagerfeld of Chanel has been known for picking out tom boy muses, but still we were surprised when the two paired up for not one, not two, but three different Chanel campaigns.
Stewart’s first descent into high fashions was in 2013 As the face of Florabotanica, Kristen Stewart became Balenciaga ambassador and model in a way that just fits her. When she was preparing to represent the fragrance, she was nervous that she wouldn’t like it, even saying “I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière], and I’m a terrible liar.” Designer Nicolas chose Kristen Stewart for her array of dualities, balancing tomboy and high fashion, sharp and soft. For him, this is what made her the ideal Florabotanica model, and we couldn’t agree more.
Next up for KStew was her first Chanel campaign. Her role for the icon brand was to be a print model in the 2013 Métiers d’Art Paris-Dallas campaign, where she served as a cowgirl gone couture. This collaboration was a perfect entrance into Chanel for Stewart, with it boyish, edgy feel not being a far stretch from the actresses own style…with maybe just a few more cowboy boots.
In 2015, Stewart moved onwards to Chanel eyewear, where she modeled as a photojournalist with an androgynous edge. Let’s also not forget to mention the whole campaign was shot by Karl Lagerfeld himself. That same year she also starred as a spunky and sassy actress playing Coco Chanel in a behind-the-scenes biopic in Lagerfeld directed short film, “Once and Forever” which was released to coincide with Chanel’s Métiers d’art 2015/2016 show.
The most recent fashion affiliation for KStew was announced last month, where she will now be the face of Chanel’s new beauty range called Collection Eyes 2016. The campaign was shot by fashion’s go-to photographer Mario Testino has just launched this week. Stewart’s campaign is a set series of portraits that encapsulate four different roles of a contemporary woman – tomboy, mischievous, playful, and star. Each of the eye looks are paired with a mascara and cream eyeshadow stick, with the collection as a whole also containing three eyeshadow palettes, two eyeliners, two brow kits, and other eye prep products. Kristen Stewart’s style can definitely be found throughout the collection, as it is for the most part quite natural. We love the range and cannot wait for it’s UK launch later this month.
Refined in her advertising choice, we are proud to see the evolution of Kristen Stewart from vampire queen into sophisticated muse, and are more than interested to see what fashion house she’ll be the face of next.
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