Chloé invites you, from the 19th April, to discover the new Spring fragrance, L’eau de Chloé by way of its new iPhone app.
Whilst unearthing the sun-drenched Spring fragrance, which boasts light citrus notes combined with fresh, feminine florals. Chloé also invites you to enter a photo contest to win a Chloé Paraty purse, a pair of Chloé sunglasses as well as Chloé Parfums.
In order to participate, you are invited to take a photo using the L’eau de Chloé application and the photo filter, which instantly polarises the image, as was used for the L’eau de Chloé campaign. The competition will run over an 8-week period where all uploaded photos will be featured on the Chloé Tumblr before the 10 best will be voted for by fans.
L’eau de Chloé application – available to download from April 16th at the apple store.