By Hannah Powling
Luxury heritage brand Belstaff have announced actress Liv Tyler as their female ambassador and creative contributor.
This special announcement comes one day ahead of their Women’s SS16 presentation and global premiere of Belstaff film Outlaws; the partnership follows Liv’s involvement with the clothing brand over the past year as she contributed as Executive Producer on the Outlaws.
Liv Tyler has become a style and beauty icon through the years; and in her new role as brand ambassador, the will be the face for Belstaff come 2016, and help design a capsule collection to be unveiled in February during London Fashion Week, and available to buy in May 2016..
Known for their big names, Tyler is the latest in line of famous women to pair with the brand; and she walks in the footsteps of celebrities including Kate Moss, Gracie Fields and Amelia Earhart.
Liv Tyler said, “I’ve always loved stylish clothing that is built with a purpose and cannot describe how exciting it is to be coming into Belstaff House with this new role. Besides representing the brand at a wider level, I am truly excited about rolling my sleeves up in the design room – and spending some of my Belstaff time on the other side of the camera. I want women everywhere to feel sexy, empowered and confident in what they wear. I believe I genuinely understand the role that the right clothing can play in making you feel ready and looking great for whatever adventure life may throw you.”
Check out the Belstaff SS16 Womenswear Collection Editorial photos here…
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