Living Proof already produce my favourite dry shampoo, it really does just make your hair feel fresh and clean again. They clearly have the best science team working on excellent hair styling, so it’s no surprise that they have been totally innovative with their body building hairspray.
You can actually customise your usage by using differen settings on the nozzle, genius!
PhD Body Builder, is a breakthrough body building hairspray with a customisable nozzle that creates instant, buildable body but retains movement.
• Dial the nozzle up (to M for more) or down (to L for less) to customise exactly how much product you’re getting (down to the particle size!) to create your style
• Creates instant and buildable body on dry, styled hair
• Light, touchable hold
• Heat protection up to 450°
Silicone-free and safe for colour or chemically-treated hair.
When they were looking for a type of packaging that would allow you to use the hairspray in a bespoke way they looked outside the beauty industry and found a solution in the adhesive industry.
Yep, glue! So you totally customise your experience by varying both the particle size and flow rate, so clever.
PhD Body Builder has two areas of innovation that work together:
The formula: It functions differently than other aerosols because it needs to work on multiple settings (more to less), with a measurable change in particle size and flow rate, which allows for a customised styling experience. • Optimal ratio of flexible and firm polymers that work in tandem to create body with softness on both settings • Shine emollient blend adds natural shine and helps to make the polymers blend together and become more flexible and soft • Anti-static agents help with static, brushability, and conditioning
The nozzle: Turn the nozzle toward more (M) for a particle size that’s 46% bigger with a 25% higher spray rate, designed to give you the maximum amount of body. Turn the nozzle to less (L) for a lower spray rate and particle size, ideal for when you want more subtle body or to concentrate on a specific area (like the layers framing your face).
Price and availability £23 (257ml) | £10 (98ml) | www.livingproof.co.uk | selected M&S stores