By Hannah Powling
From the 25th June – 5th July 2015, 825 Lush shops all across the world will ask their customers “What if your love was illegal?”
Lush Cosmetics have launched their new charity range – a gorgeous, golden, glitter filled, bar of soap to fund LGBT – an organisation to promote the health, wellbeing and equality of lesbian, gay, bisexual and transgender (LGBT) people.
Lush are encouraging customers to post selfies with the campaign’s fundraising product – which is the Love Soap (£4 for a 120g bar!) – a gold soap scented with lush’s signature Love fragrance – with the hashtag #GayIsOK. The Love soap is a burst of fruity, citrus freshness with a lovely lemongrass scent.
Sadly, Lush are unable to sell this particular soap in around 100 of their shops across the world because of anti-gay legislation in these countries. By purchasing the Love soap – you are supporting LGBT groups fighting for equality and human rights all over the world daily.
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So go and buy yours now, post a hashtagged selfie, and join Lush in supporting this wonderful campaign.
#GayIsOK
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