Covent Garden, home to London Fashion Week, ‘Theatreland’ and the venue for some of the most exclusive pop-up stores to grace the streets of London is now the new go-to for beauty aficionados as MAC Cosmetics unveil its brand new Pro store.
The second pro-store in London the beauty behemoth hopes to strengthen their trend authority and advance rapports with influencers and artists in the industry.
The already-vibrant make-up brand can now be found in a consistently vibrant location – providing an unmistakably M-A-C distinction.
With a 360-degree Lash Bar, offering up a whole range of classic and limited edition lashes plus a professional makeup area equipped with six professionally-lit (and professionally-staffed) makeup stations allowing consumers to ‘advance their skills’ and provide services such as ‘Theatrical Makeup.’
The third floor of the extensive new shop – specifically designed to be the ‘industry hub’ – includes well-furnished event space for editorial interviews, broadcasts, and M-A-C ‘Technique’ events. The edition of this new pro store is the perfect complement to the already – successful retail platform.