New York’s cutting edge fashion designer Marc Jacobs has been named as the latest Creative Director of Diet Coke.
Jacobs will be creating a line of limited edition Diet Coke cans and bottles to celebrate the brand’s 30th birthday, which will launch in March. Of the iconic brand collaboration Jacobs said, “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon. . . and I love an icon.”
Harking back to the original 1990’s Diet Coke hunk, Jacobs has created a short teaser film in anticipation of the collaboration which of course, features the designer himself, taking time out in a Photo Booth during a Diet Coke break,