Saturday night in Paris saw Miu Miu kick-off Haute Fashion Week with it’s vibrant stripes and embellishments on the runway for it’s Croisière Collection 2015/16. On the night, the brand also launched it’s first ever fragrance – unveiling the name simply as – Miu Miu Eau de Parfum.
Fronting the Miu Miu campaign is actress Stacy Martin, who stars in new campaign for Miu Miu’s first signature fragrance. Stacy is no stranger to Miu Miu – as she is already the face of the fashion designer’s 1960’s inspired A/W’14 ad.
The floral fragrance has notes that include; lily of the valley accord (jasmine, rose, green notes) and akigalawood (fractioned Givaudan patchouli described as peppery and woody). This composition was created by perfumer Danielle Roche Andrier, known for her creations for the house of Prada and is said to open in a fresh and floral manner; and as it develops it begins to warm up, and become woody.
Miu Miu by Miu Miu will be available in 30ml, 50ml and 100 ml Eau de Parfum.
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Guests who were present to celebrate this memorable launch included Kate Moss, Elizabeth Olsen, Amber Heard & Maggie Gylenhaal.
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