I am one of those people who really doesn’t drink much, I can take or leave a glass of wine or cocktail, in fact I would rather enjoy something from Joe the Juice than the bar. I do know I am in the minority, but more and more people are trying to cut down on their alcohol consumption, for some they still want to have the ritual of making a nice drink and relaxing at the end of the day of week. Botanical blends have become really popular and the newest non-alcoholic spirit on the market adds CBD to the mix, now that does sound interesting. I spoke to Helen Locke, one of the clever people who helped with the formula and found out more.
Edi Spirits is a high-end luxury hemp spirit that feels good while drinking it, without feeling bad the next day. Spirited Euphoria is a non-alcoholic distilled endorphin spirit from the newly established Endorphin Dealer Institute (Edi). It replaces the effects of alcohol thanks to its unique blend of hemp, cannabidiol (CBD), nootropics and adaptogens that trigger feelings of pleasure and relaxation, without the downsides of alcohol.
Crafted by Master Distiller Anthony Wilson, also behind the creation of Seedlip, Spirited Euphoria is made from natural hemp terpenes from real hemp plants and the purest cannabidiol (CBD) isolate5. These high-quality ingredients combine with the natural cognitive-enhancing nootropics and relaxing adaptogens to help people feel good and unwind after a busy day, without inebriation or a hangover.
“Drinking, its effects, and the ways we socialise have been untouched for thousands of years,” says Jean-Éric Vergne, Edi Co-Founder and world-renowned French racing driver. “Spirited Euphoria changes that, offering a refined way to relax and feel good in certain occasions and at certain times when alcohol isn’t quite right, but when that ‘unwinding’ sensation might still be appreciated.”
Alexander Jakobi, Edi Co-Founder, adds: “Spirited Euphoria’s new kind of alcohol-free enjoyment offers something entirely different in non-alcoholic spirits. Alongside its pleasurable feel-good endorphin effect and zero hangover, it also brings to life the beautiful and intriguing range and variety of natural hemp flavours offering something really quite special.”
It is a blend of citrus green, herbaceous hemp and peppery spice flavours, with a smooth, woody finish. Spirited Euphoria contains just two calories per serve, is THC-free, alcohol-free, vegan, sugar-free, carb-free, gluten-free and 100 percent natural.
Available from www.edispirits.com at £39.99 (70cl), Spirited Euphoria mixes beautifully with plain soda water, flavoured soda waters and tonic. It is particularly delicious mixed with chilled soda over ice and a twist of fresh orange peel, or a dash of orange bitters.
They say that as people drink it more frequently, they will feel more beneficial effects. The Spirited Euphoria’s nootranical blend builds over a period of time to create the ‘Edi Effect’ – a noticeable ‘feel-good’ sensation, with no ‘morning after’. The active functional ingredients work together to create the effect – which everyone experiences in their own way, but is typically an uplifted and relaxed feeling created from the endorphin effects of hemp, nootropics and adaptogens.
The two Co-Founders behind the launch of Spirited Euphoria are Formula E racing futurists – a motorsport championship that uses only electric cars. In 2019, in the sunshine by a pool in Santiago, they realised they needed a new kind of drink. They wanted to relax, but also remain sharp for a race the following day – a release, but without the effects of alcohol.