The World’s Most Searched Aesthetic Treatments in 2025
New analysis of Google search data has revealed the world’s most in-demand aesthetic treatments, with Botox topping global searches at over 3 million a month in the US alone – but regenerative treatments like polynucleotide injections, thread lifts, and IV drips are showing explosive year-on-year growth across multiple markets.
The data, analysed by beauty and wellness booking platform Fresha, compares search trends across the UK, US, UAE, and Australia, uncovering how beauty priorities differ around the world.
| Treatment | UK Monthly Searches | US Monthly Searches | UAE Monthly Searches | AUS Monthly Searches |
| Botox | 1,500,000 | 3,000,000 | 35,000 | 337,000 |
| Hair Transplants | 237,000 | 245,000 | 15,000 | 62,000 |
| Colon Hydrotherapy | 209,000 | 164,000 | 2,000 | 52,000 |
| Face Filler | 18,000 | 28,000 | 6,000 | 10,000 |
| Cheek Filler | 15,000 | 17,000 | — | 7,000 |
| Chin Filler | 14,000 | 18,000 | — | 10,000 |
| Dermal Filler | 13,000 | 14,000 | — | 8,000 |
| Fat Dissolving Injections | 8,000 | 5,000 | 2,000 | 3,000 |
| Lemon Bottle Treatment | 7,000 | 6,000 | 4,000 | 3,000 |
| IV Drip | 25,000 | 82,000 | 22,000 | 9,000 |
| Polynucleotide Injection | 19,000 | 44,000 | 18,000 | 7,000 |
| Thread Lift | 17,000 | 38,000 | 15,000 | 6,000 |
| Hyaluronic Acid Filler | 15,000 | 26,000 | 8,000 | 5,500 |
| Juvederm Filler | 14,000 | 33,000 | 6,000 | 5,000 |
| Restylane Filler | 12,000 | 28,000 | 5,000 | 4,500 |
| Plasma Fibroblast Therapy | 10,000 | 22,000 | 4,000 | 3,800 |
| Xeomin | 8,500 | 19,000 | 3,000 | 2,900 |
| Hyperbaric Oxygen Therapy | 7,900 | 24,000 | 4,200 | 3,200 |
(Data based on monthly average Google searches, January–September 2025)
Beauty by region: key takeaways
- UK: Botox continues to dominate, but Polynucleotides (+190% YoY) and Lemon Bottle Fat Dissolving (+87% YoY) are surging in popularity as Brits seek natural-looking refreshes.
- US: America remains the aesthetic capital, with Botox, Hair Transplants, and IV Drips leading search growth thanks to the rise of wellness culture and ‘biohacking’ clinics.
- UAE: Dubai’s aesthetics market leads innovation — searches for Thread Lifts and Polynucleotide Injections rose by more than 160% this year, reflecting demand for minimal-downtime results.
- Australia: Search interest in preventative treatments like Botox and Hyaluronic Acid Fillers remains strong, but wellness-based procedures such as IV Drips and Hyperbaric Therapy are catching up fast.
Danielle Louise, Beauty and Skincare Expert at Fresha, says:
“We’re seeing a global shift towards regenerative, subtle results — the kind that make people ask if you’ve been on holiday, not what clinic you went to.”
“The new wave of tweakments is all about stimulating collagen and restoring glow rather than freezing or overfilling. In 2025, ‘natural but enhanced’ is the beauty brief everywhere from London to Dubai.”
What do you think about these statistics?