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Beauty And The Dirt

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Fashion

Mulberry Launch ‘Brilliant Britain’ Guides

October 29, 2012

Luxury fashion and accessories brand, Mulberry has launched Brilliant Britain, an online guide to everything that makes Britain, well, brilliant. Split into 15 sections from food and fashion to music and architecture, Mulberry offer up a whole host of info on the best that Britain has to offer, whether that be restaurants, museums, landscapes or national landmarks.

Mulberry’ Brilliant Britain Guides

Mulberry Brand Director Georgia Fendley said: “Our national identity is woven into our brand, so the project seemed to be a natural extension of our heritage and passion for the best of Britain. We wanted to do more than simply feature in an advertising campaign and we decided to create a vehicle that would champion the unsung heroes of the UK.”

“We really hope the public will be inspired to take up our cause championing their Brilliant Britain by nominating their favourite local producers, heroes, places and people,” adds Fendley.

Mulberry Brilliant Britain website

The project launched with an installation in Harrods, and you also pick up an edited printed version of the guide in Mulberry stores.
Head on over to Brilliantbritainguide.com to get involved and post what, for you, makes our nation great. 

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