by Brooke Varney
Naomi Campbell.
There isn’t much we love more than when our favorite celebrities do good. For the second time, iconic supermodel Naomi Campbell will be opening a pop-up store in Westfield London. For the week of November 28 to December 4, the shop will be selling clothes donated by herself as well as her celebrity friends, with all proceeds going to her Fashion For Relief Campaign to raise awareness about the spread of Ebola.
Westfield’s director of marketing for the UK and Europe Myf Ryan says of this year’s collaboration, “We are absolutely delighted to be working again with Naomi Campbell and her Fashion for Relief initiative to support worthy cause that’s affecting so many lives, In 2011, Westfield London hosted the first Fashion For Relief Pop up store which raised over £20,000 in one week. This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success.”
The fashion legend will continue to support the cause through to next year, when she will be holding two charity fashion shows in February to coincide with London and New York’s fashion weeks. Established by Miss Campbell in 2005, she hopes to raise awareness for Ebola through Fashion For Relief, as she says that “People don’t have a clear idea of what Ebola is. Ebola does not discriminate.”
Naomi Campbell opens her pop-up shop in 2011.